Why redesign when you can rearrange?
Your home is your haven, a sacred space where you can be your most authentic self. So, it’s only natural that it should be an extension of who you are and aspire to be.
Re | Arrange home, a one-stop shop for house proud owners, thrives on just that - curating a luxe home. The premise is as simple as the name suggests: your home can brighten up by the slightest additions — a few cushions here, a bed-runner there, or a new throw for your chaise lounge. The ideology behind every piece is to create a decor icon that is equal parts versatile and affordable.
The accents are stylish, functional and multifaceted with a contemporary touch. The key focus is on bed linen - bedspreads, soft organic cotton bed sheets, cushion covers and throws in designs that are on-trend yet timeless while sneaking in bold hints. Classic, in this case, does not mean boring ! While the signature color palette is muted, oscillating between shades of nude, grey and blush tones, it is punctuated with dramatic elements like gold foiling, quilting, ruffles, embroideries and velvet appliqué to elevate the overall impact. Each piece is crafted to perfection, employing timeless techniques with a fresh twist while not ignoring easy maintenance like reversibility and being machine washable.
Weave our pieces into your everyday décor with effortless ease - to instantly add an extra charm to your home without a major overhaul
The Founder
The brand was born out of Mumbai-based aesthete Rhea Chatterjee’s quest to find accessories and home decor for her own home. After finding that the Indian home decor space was a limiting one, she decided to step onto the playing field and create one herself - one that bridged the gap between luxury and affordability.
Rhea is a marketing strategy and innovation graduate from Cass Business School, London with a major in luxury brand management from ESC Rennes School of Business in France. The modern-day entrepreneur also worked at a luxury marketing firm for 2 years before launching Rearrange Home. Rhea’s adoration for the finer things in life and her appreciation for nuanced design is inherent, further fuelled during her growing years when she keenly imbibed her mother’s refined tastes. “My mother has always been passionate about home décor. I’ve grown up observing her design pieces for our home, and that really piqued my interest from an early age”, she says. That, coupled with traveling and exploring the 21st-century woman’s personality palette, set the foundation for her brand.